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Just launched, My Friend Alice is all about the luxury of quality, affordably priced. We've hand-picked our favourite Australian and US brands, each chosen for the kind of fit and quality we know our customers adore. This winter, shop cool US brand Rails and their hip plaid shirts. For the best-fitting denim ever, we're stocked with DL1961's most popular styles. Handmade sunglasses by Nick Campbell have just arrived too. For luxe winter knitwear, you'll love Once Was, Mesop and POL. If you are on the hunt for winter dresses for workwear or parties, check out our range of dresses from Very Very, Mesop and Chalice. Just arrived too, Fate's every popular brand of leather leggings and leather skirts are much sort after for their affordable price. Head to our inspiration page where we show you how to mix and match knitwear, pants, winter jackets, and boots to create a unique outfit and look. For high quality shoes and boots that are comfortable on too, we stock Freya & Sabine, Zoe Kratzmann, and Finery. My Friend Alice is for busy Australian women of all shapes, in sizes 8-16.