Darling London – My Friend Alice
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Darling London

Darling London was first launched in 2008 as the vision of Nadia Moraes, then independent boutique owner, who was frustrated with the lack of affordable, beautiful and stylish clothing on the market.

Nadia launched her own label that has since grown to become an award winning independent women’s clothing brand with an ultra feminine, vintage inspired and quintessentially English feel.


Darling London
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