DL1961 Premium Denim launched in 2008 with a mission to create the perfect pair of jeans. Since then they’ve completed their mission, revolutionising the denim industry and changing the lives of those who are lucky enough to have cottoned-on early, with their smart denim technology.
When you shop for DL1961 from Alice, we recommend taking home one size smaller than your regular size, so that the fit will be super snug.
DL’s denim conforms to the body, stretching 360 degrees, four ways and never sags, bags or loses shape. It has been called the “smartest denim in the world” – we’re impressed!