Summer Sale now on! Save 20-50% off


My Friend Alice is a online-only store, based in the Penrith, in the NSW. We've hand-picked our favourite Australian brands each chosen for the kind of fit and quality we know our customers adore.  My Friend Alice is happy to accept returns for exchange or refund. We know that this “No Hassles” Return Policy gives our customers greater confidence shopping online. If you don't love it, no problem, just send it back.  Our most popular brands this summer include Binny, Briony Marsh, Fate, Sass, Solito, Sacha Drake, Leina Broughton, Stevie May, and Mist.. My Friend Alice is for busy Australian women of all shapes, in sizes 8-16. We know you'll love our Free Express post service for all items $150 or over.