Free Shipping over $160 -Shop in store at Leura Mall, Leura, NSW.


Women Shoes


How To: Shopping For Shoes Online

Many of us are at our most comfortable shopping for shoes in store but let’s face it, who really has time to spend hours trying shoes on?

So we head online to shop for shoes, only to spend just as much time umming and aahing over which size we might be.

If this sounds like you, you are in the right place! Find below the FAQs of online shoe shopping and with My Friend Alice’s answers, you’ll be sure to find the perfect fit every time.


How do I know which size I am?

While most of us have a number in our head, sizes vary from brand to brand. The best way to find your size is to measure your biggest foot (it’s normal to have a one foot a little bigger than the other) and compare your measurement to the size chart for that brand.


How do I measure my feet?

Simply take off your shoes, stand on a piece of paper and trace around your biggest foot. Measure the distance between foot and heel and you’ll have your foot length. Compare this length to the length on the size chart.


I measured my foot but the shoe I ordered is still too small, why is this?

It is probably because your have wide feet. If you’re a girl with feet that are a little bit wide, go up a size. One size bigger should give you the perfect fit, if you are worried about the length, choose a pair of shoes that have an adjustable heel strap.


Why am I different sizes in different brands?

There isn’t a universal size guide for shoe sizes, which means that sizes tend to differ from brand to brand, depending on where the shoes are manufactured or designed. In some countries the difference in length between sizes is much bigger than others. This is why it is so important to always check the size guide!


What should I do when I shop at My Friend Alice? 

Click on the size guide for each different brand - it is located underneath the different size options. It's best to compare the euro size against the length of your foot in centimetres.