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Inspiration

Blog: So Many Great Things to Come

Posted by Katie Tweed on

While we sit here sizzling away in our homes and offices, it's hard to believe that autumn is ever going to arrive and honestly, it has been a real challenge to embrace our new season arrivals.  Our internal dialog has gone something like this: "Long sleeves, heavy fabrics and knitwear - are you kidding? It's reaching 45 degrees outside!" That is, until we see our new season arrivals in the flesh... Every new arrival has been just as beautiful as the one before and we can't help but fall in love.Thankfully, we've got confirmation that autumn is definitely on the...

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Blog: Photoshoot Fun

Posted by Katie Tweed on

  They say that a picture speaks a thousand words, but when it comes to online shopping I think that a picture speaks about a million!  We work by the philosophy that if you can't try it on, you need as much detail as possible, which is why we try everything on before we put them up on the site, why we measure each piece and why we try to include as many details as possible in the descriptions.  But still, without a picture it is hard to get an idea of what a top, dress or pant will look...

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MFA NEWS: My Friend Alice is on Pinterest!

Posted by Katie Tweed on

For an extra dose of everything My Friend Alice, you are more than welcome to follow us on Pinterest!  We post everything from outfit inspiration and new arrivals, to my favourite recipes and pretty pictures.    Visit My Friend Alice's profile on Pinterest.

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Our Brands: Darling London

Posted by Katie Tweed on

London’s fashion scene is one to be envied, especially come wintertime when the bitter cold calls for gorgeous coats, adorable shift dresses and tasteful knits. My Friend Alice is bringing London fashion a little closer to home by welcoming Darling London to her brand family. The label was first launched in 2008 as the vision of Nadia Moraes, then independent boutique owner, who spent years sourcing amazing pieces for her shops. Frustrated with the lack of affordable, beautiful and stylish clothing on the market, she launched her own label – Darling. Since its launch, the brand has grown to become...

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Our Brands: Sacha Drake

Posted by Katie Tweed on

The search for a dress with the perfect fit, that flatters in all the right places, ends with SACHA DRAKE. A proud-to-be Australian label, SACHA DRAKE has been inspiring confidence in Australian women for more than a decade. “The SACHA DRAKE label stemmed from my desire to find the perfect dress to flatter me and my shape,” said designer and brand namesake, Sacha Drake. “As a statuesque size 14, I was never able to quite find what I was looking for and felt that in the market something was missing – surely I wasn’t the only one searching!” “So I started...

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