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Inspiration

Interview: Get to know Binny

Posted by Katie Tweed on

If you come across a woman wearing Binny, you are instantly struck by how effortlessly gorgeous she looks, equal parts comfortable and on trend.  She’s in clothes that could take her from work to the bar or from the school run to a dinner date, with just the smallest change in accessories. It’s for this reason that the brand has developed a cult following that doesn’t waver, season to season.  I had a lovely chat with the brains behind Binny, Belinda Watson, a little while ago and I wanted to share it with you! We chatted about lots of things - I hope you...

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Interview: 5 Minutes with Leina Broughton

Posted by Katie Tweed on

When collection after collection of is full of stunning dresses that feel as though they were made for our bodies (no matter what shape) it comes as no surprise that the woman and namesake behind Leina Broughton is as passionate about wearing beautiful, well fitting dresses as we are. She creates the most perfect classic black, work-to-play numbers alongside brightly coloured, wildly printed party dresses - and, somehow, she gets it right every single time! As hers is one of Alice's absolute favourite labels, I just had to pick Leina's brains about her inspirations, why the perfect dress needs a hint...

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Our Brands: Charli

Posted by Katie Tweed on

Super soft cashmere blend jumpers, gorgeous washed linen pieces and modal jersey basics are what you can expect when you are browsing Charli. The contemporary London-based label was designed to, year after year, bring forward a collection of quality made urban essentials that have a contemporary fashion-forward design. Charli is most famous for its use of innovative fabric blends, though the sheer quality of each piece, and the obvious love that goes into its creation, is what has driven the label’s popularity with consumers. Charli’s knits are absolutely exquisite, and were something that My Friend Alice simply couldn’t go without,...

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Our Brands: Darling London

Posted by Katie Tweed on

London’s fashion scene is one to be envied, especially come wintertime when the bitter cold calls for gorgeous coats, adorable shift dresses and tasteful knits. My Friend Alice is bringing London fashion a little closer to home by welcoming Darling London to her brand family. The label was first launched in 2008 as the vision of Nadia Moraes, then independent boutique owner, who spent years sourcing amazing pieces for her shops. Frustrated with the lack of affordable, beautiful and stylish clothing on the market, she launched her own label – Darling. Since its launch, the brand has grown to become...

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Our Brands: Sacha Drake

Posted by Katie Tweed on

The search for a dress with the perfect fit, that flatters in all the right places, ends with SACHA DRAKE. A proud-to-be Australian label, SACHA DRAKE has been inspiring confidence in Australian women for more than a decade. “The SACHA DRAKE label stemmed from my desire to find the perfect dress to flatter me and my shape,” said designer and brand namesake, Sacha Drake. “As a statuesque size 14, I was never able to quite find what I was looking for and felt that in the market something was missing – surely I wasn’t the only one searching!” “So I started...

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